Introduction. Epson America, Inc. respects user privacy on our web sites. This privacy statement is designed to provide information about the privacy and data collection practices for sites owned and operated by Epson America, Inc. and its subsidiaries (the "Sites"). This Privacy Statement is applicable to the United States and Canada. Other Epson sites not managed by Epson America, Inc. (such as Epson Electronics and Epson Research and Development) and Epson sites in other countries may operate under their own privacy policies. In addition, the Epson PhotoCenter contains its own privacy statement at http://photo.epson.com/welcome/privacy.html.

If you have questions or concerns regarding the Sites' Privacy statement, you may contact Epson's privacy coordinator by postal mail to Epson America, Inc., Attn: Privacy Coordinator, 3840 Kilroy Airport Way, Long Beach, CA 90806-2469.

Identifying Information. In general, you can visit the Site without telling us who you are or providing any information about yourself. In some areas of the Site, we ask you to provide information that will enable us to support our relationship with you, such as to process an order, offer services, or follow up with you. You will find that Epson asks for identifying information when you:

1. Register on any of our web sites.
2. Place an order.
3. Tell us about a suggestion or give us feedback.
4. Participate in a rebate program, sweepstakes, or other promotional offer.
5. Register to receive mailings or product catalog, or e-mail notification about product availability.
6. Register an EPSON product.
7. Register to participate in an Epson training or educational program.
8. Request technical support and files or customer service.

In these instances, Epson will ask for your name, address, zip code, e-mail address, phone number or other appropriate information needed to provide you with these services. In all instances, it will be clear to you that you are submitting this type of information. In addition, if you choose to receive a newsletter or other mailing from us, you will always be able to "unsubscribe" to these mailings as described in the Opting-Out section below.

What Epson Will Do With Your Information. If you choose to give us personal information for any of the purposes above, this information is retained by Epson and is used by Epson only to support your customer relationship with us. For example, we may send you a mailed announcement of product upgrades, special offers, and other new products and services from Epson. Except for third parties acting on behalf of Epson for some services as we discuss in the next section, Epson will not disclose your personal information to third parties without your consent unless we believe we are obligated to provide it under law such as in response to a request from law enforcement officials. Epson may also enhance or merge your information collected on the web site with data from other Epson sources or third parties for purposes of marketing products or services to you.

What Others May Do With Your Information. Epson does not share, rent, or sell any personally identifying information provided through the Site (such as your name or email address) to any outside organization for use in its marketing or solicitations. From time to time Epson may use third party agents or contractors who will have access to your personal information to perform services for Epson (such as a database management service) but only in accordance with this stated privacy policy. And Epson requires certain safeguards in place by any vendors with access to personal data collected by Epson, including a written commitment to keep the information confidential and to only use the data to carry out the services for Epson. In addition, Epson may also share aggregate information about its customers and its web site visitors to advertisers, business partners, and other third parties. For example, we might share that our users are x percent PCs users and y percent Macintosh users. None of this information, however, will contain personal, identifying information about any of our users.

Opting Out. Epson provides several easy means for you to tell us you do not wish to continue to receive e-mails. If you do not want to receive any information about products or services, you can simply tell us at the time you give us your personal information by checking the appropriate box. Or, at any other time you can easily opt out by going into your account and changing your preferences. You will also be able to respond to any e-mail you receive from Epson by replying to the "unsubscribe" information included with each mailing. You can also advise us by letter to the address below at any time.

Cookies and Click-Stream Data. The Epson Store site uses cookies and click-stream technology as described in this section to better understand user traffic and the user experience with the Epson Store.

A cookie is a small data file that web sites often store on your computer's hard drive when you visit their site. A cookie may contain information (such as a unique ID), that is used to track the pages of the sites you have visited. We use cookies in order to improve your shopping experience. We also use cookies to monitor and maintain information about your use of our site. Epson uses cookies on its technical support site to make the user experience less cumbersome, for example to know if you visited the technical support site before. If you have not saved your information or ordered from us, we may monitor and maintain information about your use of our Web site in a manner that does not identify you. In either case, this information helps us serve you better by improving our site design, as well as our products, services, and promotions.

You can refuse cookies by turning them off in your browser. If you turn off cookies, though, we will not be able to customize your experience with our Web site.

Epson also collects aggregated visit and order information to track and analyze overall shopping trends, which allows Epson to improve product offerings and services to its customers.

Epson will also collect click-stream data, which is information that describes the page-by-page paths you take as you browse through our Web site. Epson partners with Omniture, a service provider, to help us gather information about your browsing and/or purchase behavior on our Web site. However, the information collected by Omniture for Epson is not personal data and we do not share your personal data (name, address, email address, or credit card numbers) with Omniture. Epson will collect this Click-stream information on an individual basis and analyze this data in the aggregate to help us understand user behavior on our site and give us data that can help us provide improved services to groups of customers who behave similarly. In addition, the individual data about where a user (without knowing his/her personal information) visited within the site allows us to offer a more specific shopping experience such as providing you with personalized pages or marketing materials. For example, if during a visit to the Epson store you read an article on scrapbooking we may, during a subsequent visit, present you with a how-to article on the latest methods scrapbookers are using to enhance the "personality" of their scrapbooks.

The Epson Store. The Epson Store is that part of the site that allows you to purchase Epson product online. The Epson Store part of the Sites is designed to give you options concerning the privacy of your identifying information. If you choose, you can set up an account, where you will provide certain personal information. This will allow you to have a customized order page for express ordering and to view your purchasing history. To protect your privacy, we have designed the Epson Store part of the Site to include certain steps to verify your identity before granting you access or enabling you to make corrections in an account. You will always have access to this account information and can view it, update it or correct it at any time. To access your information, you will need to use a password. When purchasing products from the Epson Store Site, the order form will also ask you to provide a daytime telephone number. A telephone number is requested so we can quickly resolve questions relative to an order, such as to clarify customer orders or to notify a customer of a backorder status.

You also can decide whether to have credit card information retained by us or not. We use industry standard security measures, and retain card information for payment processing purposes only. Credit card information remains encrypted. Because we know customers are concerned about credit card security, Epson Store users have two choices when purchasing from the Epson Store. You may either:

• Store your credit card number(s) in your profile with us. This is convenient, because it means you will not need to re-enter your number each time you place an order. Access to your profile is password protected.
• Elect not to store your credit card number(s) in your profile. You will then be required to re-enter your credit card information each time you place an order with us.

If at any time you would like to make a purchase but do not want to provide your credit card information online, you may also contact a sales representative at the Epson Store by telephone at 800-873-7766 to take your order.

Children's Privacy Protection. Epson is aware of the heightened need to protect the privacy of children under the age of 13. The vast majority of the material on the Site is not intended for children and is not targeted to children under the age of 13. Epson does not knowingly collect data from children and, if we learn that we have received personal data from a child, we will remove this information from our database.

Third Party Links. The Sites do provide links to other sites. Other Internet sites and services have their own privacy and data collection practices. Please note that once you click on one of these sites, you leave the Epson Site and Epson has no control or responsibility for the privacy policies or data collection activities at another site. We encourage you to read the privacy statements at those sites as you visit them.

Canadian Residents. This information also applies to information collected online of Canadian residents through Epson Canada.

Changes to this Policy. Epson may from time to time revise its privacy policy. We will not, however, use your existing information in a manner not previously disclosed. You will be advised and have the opportunity to opt out of any new use of your information.

Contacting Us. If you have any questions about our privacy policy, the practices of the Site, or your dealings with the Site, you can write to:

Epson America, Inc.
Attn: Privacy Coordinator
3840 Kilroy Airport Way
Long Beach, CA 90806-2469

Revised August 2007